Swatch: SKIN Irony – the new #FutureClassic?
Hubert Burda Media

Swatch: SKIN Irony – the new #FutureClassic?


There is a small number of brands that constantly looks for new ways to stand out in the rather staid landscape that is the watch world, no matter how monumental or impossible the task may seem. One such brand is Swatch.

Since its inception in 1983, it’s always been the frontrunner if you want a lighter take on timepieces. Thirty-five years on, that mission hasn’t changed. Swatch has fully embodied the idea that a watch on the wrist need not necessarily be the most complicated or flashy, but provide a little bit of fun in a humdrum world.

To prove that point, we got three Singaporeans involved in the fashion world to share their thoughts on what makes that little bit of fun a #FutureClassic.

This enthusiasm is manifested in this year’s new SKIN Irony collection, that combines both the slim stylings of the SKIN range and the more mature metal cases of the Irony timepieces to bring a balance that’s casual and yet versatile enough to wear to the office. The brand has termed its new campaign, #FutureClassic, an obvious oxymoron but it fits the fashion landscape these days –
or contemporary casual, as we call it.

It’s the perfect timepiece for those half-casual Fridays where you’re dressed in a suit with sneakers and need a watch that shouts, “Life is too short to look boring all the time.”

The Swatch Skin Irony collection is out in stores islandwide and on Swatch’s online boutique

 

Awesome Digital

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