Hubert Burda Media

Here’s how to be part of the hypebeast gang


A fashion statement that doesn’t go out of style, is none other than the hypebeast one.

In the beginning, there wasn’t a fixed definition of what “hypebeast” meant exactly. Most agree these guys collect fashion pieces that are in vogue, set to impress. Some say they really are just brand-conscious shopaholics with a penchant for names like Supreme and Stussy, scorned by both critics and fashion purists alike.

Not until the word “Hypebeast” was reclaimed by Kevin Ma, becoming the name of one of the most critically acclaimed sites for fashion-forward men around the globe.

With the change in attitudes, what it means to be a hypebeast has outgrown its former derogation of being a superficial consumer. Hypebeast culture is no longer a frivolous pursuit — it’s a way of life.

Of course, sneakers

The number one quality about true blue hypebeasts, is that they are complete, utter sneakerheads. These guys live and breathe for the sneaker life, and will find every excuse there is to wear a pair, regardless of the occasion.

If there is one thing we need to give them credit for, it is their knack for picking out awesome-looking trainers.

If you have already checked out the best footwear to cop this season, here are more options to get in on the hype.

Here's how to be a part of the hypebeast gang
Valentino SS19 Bounce Low-Top Sneaker
Here's how to be a part of the hypebeast gang
Fendi SS19 Multi-colour Leather Low-tops

Our favourites include the Valentino Garavani bounce sneaker in fabric and laminated nappa. If you wish to be a little more bougie, Fendi’s multi-colour leather low-tops are also noteworthy mentions.

Matching outfits to boot

To match that bomb pair of sneakers, hypebeasts need equally “swagalicious” clothes to complete the whole look.

The highly anticipated Kith x Versace collection is a rendition that has everyone shaken to their hypebeast core. If regal perfection is what you want in streetwear, look no further. Feast your eyes on Versace through the Kith lens, or even cop a piece or two for yourself.

Versace’s Baroque design has been reconfigured in warmer gold tones in this collection, available in burgundy puffer jackets with similar prints on their velvet suit jacket option.

Here's how to be a part of the hypebeast gang
Kith x Versace Velour Down Jacket 
Here's how to be a part of the hypebeast gang
Kith x Versace Velour Suit Jacket, Hoodie and Track Pants

Nowadays, loungewear also defines the streetwear culture. If you’re headed for brunch after gym class or you want zero percent effort, tracksuits are always the lord and saviour. Whether you just woke up or not, no one will be able to tell, especially with these tracksuit/bucket hat combos from Valentino and Kith x Versace.

Here's how to be a part of the hypebeast gang
Valentino SS19 Mini Bandana Print Windbreaker & Mini Bandana Oversized Silk Pajama Pants
Here's how to be a part of the hypebeast gang
Kith x Versace Monogram Track Jacket and Track Pants

The ‘eye don’t care’ attitude

They say the eyes are the window to the soul. When these “windows” are covered, the soul can’t be seen – in case you’ve been wondering why wearing a pair of sunnies gives off an air of enigma (are you mind-blown yet?).

As it appears, the cryptic adage does have a modicum of truth. Copping the hypebeast style is a lot about that nonchalant aesthetic. Adding a bit of mystery to your outfit will bring the hype to your already beastly outfit.

Sunglasses come in all shapes and sizes, so it is important to know which frames will fit you best. Feel like a million bucks with LV’s 1.1 millionaire sunglasses, or a pair of black acetate sunglasses from Ermenegildo Zegna.

Here's how to be a part of the hypebeast gang
Louis Vuitton SS19 1.1 Millionaire Sunglasses
Here's how to be a part of the hypebeast gang
Ermenegildo Zegna SS19 Black Acetate Sunglasses

Confidence

The last part, yet the most important. Ultimately, looking your best isn’t just skin deep. All the latest designer pieces cannot beat the strong sense of self that comes from within — the virtue that is confidence.

Naysayers think the hypebeast lifestyle is meaningless, but they forget that it’s precisely why its followers are making the best first impressions – that is something we need to be proud of.

All images belong to respective brands.

Awesome Digital

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