Hubert Burda Media

5 of the most prolific fashion tie-ups this season that are worth every penny


Before we take you right to the collections, a word of caution. You’ll be reading words like “collaborations”, “partnerships” and “tie-ups” at a higher frequency than usual (five, to be exact). They are among industry terms like “androgynous” and “sartorial” that we kept repeating without a second thought.

Truthfully, it’s not just us that are getting all hyped up about it. Anyone who’s been keeping tabs on fashion news will tell you brand collaborations have definitely been more ubiquitous in recent years. The last couple of months alone we received news of five. There’s another (Alexander Wang X Uniqlo) already scheduled to be released in November.

Remember the time when we only had the Autumn/Winter and Spring/Summer collections to occupy ourselves with? Then came the Pre-Spring, Cruise, and Resort collections. Since 2004 and the arrival of H&M and Karl Lagerfeld’s first tie-up, our styling options have become more exciting and experimental. These much sought-after periodic brand collaborations create elements of newness and surprise, pushing brands beyond their boundaries and altering their stereotypes to reach a wider audience.

In case you’re looking to buy some new threads, let us pique your interest with five coveted fashion tie-ups from H&M to Sandro, and G-Star, to name a few. These limited collections, from over-the-top outfits to clean understated footwear and athletic wear, may just be what you are after this season. Better yet, they won’t cost you an arm and a leg.

Moschino[tv] x H&M collection

This high energy MOSCHINO [tv] H&M collection is filled with MOSCHINO’s pop glamour, street attitude, humour, among others. “There’re cartoon characters, gold, bold Moschino jewellery, sequins and shiny things, and a mix and juxtaposition of elements you don’t normally find together. Expect the unexpected!” Jeremy Scott, creative director of Moschino, warned. The collection will be made available November 8th, at the H&M Orchard Building and ION Orchard stores, and online at HM.com.

Karl Lagerfeld X Puma

The creative director behind Chanel and Fendi is no stranger to collaborations. From tie-ups with Italian retail clothing brand, Diesel in 2002, to H&M first’s collaboration rollout in 2004 (which sold out globally in two days), and Louis Vuitton for a series of bags to celebrate the label’s 160th anniversary, just to name a few. This week, Puma announced its latest partnership with Karl Lagerfeld, the king of collaborations, to mark Puma’s “Suede 50” program.

The KARL LAGERFELD X PUMA collection features two unisex Suede sneakers, blending Karl’s timeless look with contemporary streetwear style, and feature either a playful KARL graphic or removable sunglasses detail.The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 Jumpsuit. Both are stylish plays on PUMA’s iconic Track Jacket with 7mm stripes, a Track Top, and a cropped Tee. The men’s collection features a slim-fit Hoodie and matching Sweat Pants, plus a logo Tee. The clothing styles are further complemented by a backpack, a shoulder bag and a baseball cap featuring custom KARL LAGERFELD X PUMA branding. Available at select Puma stores.

Sandro X Helly Hansen Capsule Collection

Sandro has been making solid clothes, without fail. It’s one of the most underrated and go to brands for many who’s after the unfussy and effortless chic aesthetics. Their latest team up with Helly Hansen, Norwegian performance and sports gear expert, marries the expertise and technical aspect of the century old brand with the subtlety and old-school appeal of the Parisian label. From puffer jackets and sweatshirts to t-shirts and duffel bags, the collection highlights the culture made popular by rappers and R&B artists of the 90s, and elevated streetwear with its oversized silhouette and logo elements. Available at the MBS Sandro Boutique.

G-Star Raw and Jaden Smith -The Forces of Nature Collection

Following in the footsteps of Pharrell Williams and Aitor Throup, American rapper, singer and song writer Jaden Smith paired up with G-Star to come up with the Forces of Nature collection. Paying tribute to the beauty, strength and power of nature, the collection is made from sustainable materials with innovative design developed by G-Star RAW, including the first ever Cradle to Cradle Gold Level Certified denim fabric. The entire offering comes in three different colour schemes.

The Blue Colourway represents water – Earth’s most valuable resource. G-Star uses the first ever Cradle to Cradle Certified denim fabric advocate sustainability and cleanliness with zero risk for both people and the planet. It’s made up of 100% organic cotton and a dye that uses 70% less chemicals than typical denim.

The Ecru Colourway symbolises the earth and its creature and the product in this range uses only raw organic cotton free from any dyes making the fabric completely and sustainable and recyclable.

The Black Colourway represents the eclipse, one of nature’s most dramatic events, and is made out of the most sustainable black denim ever developed by G-Star. It represents the brand’s holistic approach to fabric design, using 100% organic cotton fiber and eco-friendly black dyestuff. By applying a specific dyeing technology, G-Star is saving 52% water, 65% energy, 71% CO2 and 14% chemicals, compared to conventional black denim. Available in G-Star Boutique Capitol Piazza.

Asics Tiger collaboration with 24 Kilates

Asics Tiger’s latest team-up with the Spanish sneaker giant sees the classic ASICS GEL-LYTE model sporting a standout design that grandly pays tribute to the railway gem, Eastern and Orient Express – the elegant land transport route that connects Singapore, Malaysia and Thailand. The fourth collection in the series of collaboration unites the classic interior of its luxurious train cabins with green vamp and heel, together with yellow and tonal light brown colours. Made with high-quality suede, leather and nubuck, it also features a classic co-branding woven badge on the half tongue, further embellished with gold embroidered ASICS and 24 Kilates details. Available at select Asics boutiques.

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