Hubert Burda Media

Moncler’s New Hip Hop Inspired Collection


Moncler has always been dedicated to innovation and that vision is once again represented in their newest project. The project, Moncler Genius, will feature collections from multiple designers, and figure-heads, allowing for a mosaic of aesthetics and personalities to shine. The culmination of the project is a singular design highlighting the diversity of the eight separate collections that will be launched.

A jacket from the collection featuring a detachable “fragment” patch

The first section is curated by musician and record producer, Hiroshi Fujiwara. Launching in two parts, the first section debuts today and the second in December. The collection’s hip-hop inspiration gives the clothes major electric vibes, combining Moncler DNA and backstage streetwear.

Model wears another look from the new collection

The line of jackets includes detachable stickers with the words “Moncler Fragment.” The color palette is primarily black with hues of navy, white, and military green. Fujiwara puts his own spin on the classic Moncler jacket giving us major concert vibes.

The second part of Fujiwara’s collection will launch in December

Fujiwara says of his latest collection, “Moncler Genius is the opportunity to mix different identities into a new one. It allowed me to test solutions and materials I have never used. The result is an unreleased Hiroshi, but it is also an unreleased Moncler.”

Another look from the new collection

The collection debuted in Florence and should be available online worldwide by the end of the week. The second half of the collection, which builds on the current foundation, will be released in December.

Awesome Digital

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