Hubert Burda Media

The Award-Winning Printer That Doesn’t Look Like a Printer

Printers have been around for a long time. The first laser printer emerged in 1971 at Palo Alto, after being in development for two years. Since then, that grey monolith has barely evolved from its original iteration while technology all around them has become slimmer, sexier and more user-friendly.

That was until the Brother PT-P300BT label printer came along last year. Notwithstanding its numerical name, the printer is a creative’s minimalistic dream. When viewed from the side, only its moniker “P-Touch” can be seen on one end while the Brother brand is subtly emblazoned on the other side. This clever design impressed the judges at the 2017 edition of the iF Design Awards, who awarded the printer the highest product design accolade possible.

Brother's P-Touch cube printer
Brother’s P-Touch cube printer

Designed for home use, the lifestyle-driven P-Touch cube printer spits out smartly-designed labels for all your knick knacks, kitchen ingredients, etc. You can design the label straight from Brother’s intuitive smartphone app instead of having to fiddle around within the confines of complicated software.

Send your design via Bluetooth to your cubic companion and you’ll have a label within seconds.

Label on cupboard printed by Brother's P-Touch Cube printer
Labelling items in storage
Jars with labels printed by Brother's P-Touch Cube printer
Labelled jars

Now, all we’re hoping for is that other printers also start heading down the slimmer, sexier and more user-friendly route. Our smartphones, laptops and other tech devices have evolved far beyond its original designs. So should our printers, and we’re glad Brother is leading the way.

To find out more about Brother, visit brother.com.sg. Find out about how the company helped the fitness, hospitality and F&B businesses in Singapore.

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