Hubert Burda Media

TANGS x TAFF

TANGS x TAFF

In their bid to support Singaporean brands and designers, local retailer TANGS partners with Taff (Textile and Fashion Federation Singapore) to present Zhuang – Home of Singapore Designers, a pop up that brings together fashion, art and technology creating a unique and engaging retail experience. 

Multi-disciplinary artist, Daryl Goh, created an art installation titled Installation Lucid that is a celebration of light, colour, visuals and design incorporating projection mapping. The project aims to showcase local designer brands through innovative use of high brightness and ultra-short throw technology for projection mapping as a rotating collection of outfits designed by local designers will be projected onto a mannequin showcase.

Taff is proud to be on the forefront of bringing fashion and technology together, through this exciting collaboration with one of Singapore’s most iconic department stores that will feature more than 20 local fashion and lifestyle labels with regular updates in its brand mix throughout the pop-up period.

Zhuang – Home of Singapore Designers is located at TANGS at Tang Plaza, Level 4 from 16 September 2016 till mid April 2017.

 

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