Hubert Burda Media

Uniqlo U: Reinventing Basics

Uniqlo U: Reinventing Basics

A couple of months ago it was announced that Christophe Lemaire had been appointed as Artistic Director of the newly established UNIQLO Paris R&D Center and the new Uniqlo U collection. With the phenomenal success of past collaborations, fans around the world have since been waiting in quiet anticipation for a glimpse at the new creations.

With this collection, Lemaire and his team are reinventing basics - something we all know is anything but basic. The adage “If it ain’t broke, don’t fix it” comes to mind but French designer obviously revels in challenge. Taking a glimpse at the collection, however, we can’t help but admit we’re glad that Lemaire and his team were up to the task.

With clean lines and a conservative palette, the Uniqlo U collection falls perfectly into the Lifewear philosophy of “providing comfortable clothing that matches all lifestyles”. To put it simply, Uniqlo U is unpretentious, comfortable, and sophisticated. We love it.

The full collection will be available worldwide between late September and early October this year. Watch this space for updates.

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