ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève

ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève

The Poinçon de Genève stamp, or Geneva Seal, is one of the highest accolades in fine horlogerie.A mark of excellence attesting to the quality of a timepiece's movement, craftmanship, performance, exclusivity and durability, as well as its Geneva origins

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ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève
ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève
ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève

The Poinçon de Genève stamp, or Geneva Seal, is one of the highest accolades in fine horlogerie.

ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève-am_il_v1001_i_16bfffcfd26118da4e08dba554873a9891_e1c554e8ed7510752da00ac3fb9848c007

A mark of excellence attesting to the quality of a timepiece's movement, craftmanship, performance, exclusivity and durability, as well as its Geneva origins, the seal is only awarded to some 24,000 watches out of the 30 million produced each year in Switzerland.

ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève-am_il_v1001_i_9043668996a1987cc9de144a1e782c0919_70ddda717961df0afb4b0135a49a0cdd29

Avant garde Manufacture, Roger Dubuis, is the only watchmaker to have every one of its precious timepieces stamped with the coveted Poinçon de Genève.

ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève-am_il_v1001_i_2eb6a68cb4de79d39df75be8717b680191_b8bd4895c708422a2ecaff3ac7fa929f09

To celebrate this fact, it has engaged celebrated director Ruth Hogben (who has collaborated with the likes of Alexander McQueen and Lady Gaga) to illuminate the beauty of haute horlogerie and the Geneva Seal in a short film.

ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève-am_il_v1001_i_171198b108dff0b9f1c7fdf8d300b3ae18_83f635ec52eeaab4fed63ca4a9a304a335

Adopting film noir elements, the short clip splices detailed watch manufacturing shots with that of an eagle, crown and key (symbols of the Canton of Geneva).

ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève-am_il_v1001_i_a9eab79a574fb59a008deff73a73bb2a95_995f2917ca1652be38af39a4b571dec605

The intended effect is clear: Roger Dubuis is not just a fine watchmaker, but a fine watchmaker that's soaring with the best in the business.

youtube://v/OIXFELENI-k
ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève
The Poinçon de Genève stamp, or Geneva Seal, is one of the highest accolades in fine horlogerie.A mark of excellence attesting to the quality of a timepiece's movement, craftmanship, performance, exclusivity and durability, as well as its Geneva origins
05/27/2013 12:00 am
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