American as Ever

The name Timex has always been associated to exhaustion for me. An unfair relation maybe but when a brand's most prominent watch is often on the wrists of runners and marathoners, a link is made all too easily. It's all too common to hear brands like Timex being labelled as a one-trick pony because of its celebrated Ironman range but behind the brand is a long and arduous history, one even we didn't know about.