Fendi Showcases its FW14/15 Collection with August Man
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For the September issue of August Man, we went to Rome, the home of the famed Italian label, and shot a series of photos with the latest collection designed by Silvia Venturini Fendi, creative director of the menswear collection. Afterwards we organised a party at the Fendi store in Marina Bay Sands to showcase the portraits we took, and also introduced the fall/winter range to August Man readers.
Several models presented iconic looks from the brand, such as the embroidered leather jacket to create a textured experience on the material, rather than the typical embossing. Hand-stitched, the detail is reminiscent of haute couturing and represents Fendi's mastery of the leather craft in ways never before seen. The play of texture featured largely with Fendi this season, as sweaters were hand knitted and worked to create the sense of alligator scales and ties were printed with similar detailing.
This season also marked the introduction of a new Fendi men's bag, the Peekaboo for men. The larger-sized document holder and all-around bag bears amusing details such as the Fendi Bug features in the interior, giving a whimsical and playful side to the collection. The bag can also be customised with Selleria leather, with a choice of colours that one can select from.