#FendiFaces - Silvia Fendi's Play on Emoticons
"Shiny happy people holding hands / Shiny happy people laughing" - though not one of R.E.M's greatest songs, it's probably the one that springs to mind when you mention that slightly bohemian and jovial spirit of the early '90s. It's certainly something that's much needed today. Fashion is something that's meant to be a little frivolous and to entertain, to bring joy to someone in the form of personal style, even as it's a serious business. That seems to be Silvia Fendi's intention this season for Fendi's menswear collection.
With the creative use of detailing in the form of embroidery, patchwork and other techniques, Fendi has tapped into the age of the digital consumer with emoticon-like designs that just add cheer to the menswear collection. Fendi's menswear range has always played up the individual with eclectic and whimsical but the FW16 range adds liveliness in the form of colour and expression.
To emphasise that, the brand has come up with the #FendiFaces tag, where one can of course add to the expressive photos and videos with their Fendi accessories. At the same time, to demonstrate the relaxed silhouette and entertaining style of the collection, it's put together a short video of the season's key menswear products.
To see more of the collection, check out the Fendi site.