#FendiFaces - Silvia Fendi's Play on Emoticons

Happy faces are here this season with Fendi's menswear collection

Silvia Fendi wants you to have fun with fashion. 

Darren Ho
#FendiFaces - Silvia Fendi's Play on Emoticons
#FendiFaces - Silvia Fendi's Play on Emoticons
#FendiFaces - Silvia Fendi's Play on Emoticons

"Shiny happy people holding hands / Shiny happy people laughing" - though not one of R.E.M's greatest songs, it's probably the one that springs to mind when you mention that slightly bohemian and jovial spirit of the early '90s. It's certainly something that's much needed today. Fashion is something that's meant to be a little frivolous and to entertain, to bring joy to someone in the form of personal style, even as it's a serious business. That seems to be Silvia Fendi's intention this season for Fendi's menswear collection. 

With the creative use of detailing in the form of embroidery, patchwork and other techniques, Fendi has tapped into the age of the digital consumer with emoticon-like designs that just add cheer to the menswear collection. Fendi's menswear range has always played up the individual with eclectic and whimsical but the FW16 range adds liveliness in the form of colour and expression.

A humorous look at menswear

To emphasise that, the brand has come up with the #FendiFaces tag, where one can of course add to the expressive photos and videos with their Fendi accessories. At the same time, to demonstrate the relaxed silhouette and entertaining style of the collection, it's put together a short video of the season's key menswear products. 

To see more of the collection, check out the Fendi site

https://vimeo.com/182510277

General tags:  style style , fashion fashion , menswear menswear

Regional tags:  style style , fashion fashion , menswear menswear

Have a little fun this season with Fendi's menswear range
Happy faces are Fendi's style icons this season
style, design, fashion, fendi, happy face, emoticon
09/13/2016 03:45 pm
Published - -