Dr. Martens: Spirit of '69

In the tide of Jamaican rude boy culture such as rock-steady and early reggae, a new British subculture emerged in the summer of 1969. Rejecting the hippie culture and its uniform of long scraggly hair and psychedelic bell-bottomed jeans, working class kids began to redefine themselves. They wanted a look that is fuss-free and real. So out came the big boots for roughing it out, braces that kept pants in place, beaten-up jeans and clean shaven heads. The latter earned them the moniker of “skinheads”. This first generation of skinheads had a practical approach to clothing that meant only the classic ruggedness of Dr Martens would do for shoes.