August Man and Chivas Regal Masterclass: deLaCour
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In industries such as horology and the crafting of alcohol, masters of the craft train individual apprentices in skills that rely on a mix of experience, intuition and knowledge. Handed down from generation to generation, these skills also preserve the history of our world as told through the things the are capable of creating, rather than events that have come to pass.
Chivas Regal is one of the earliest innovators of blended whisky. Last month, we invited over 50 guests to join us at The Co, where Chivas Regal explained the intricacies of whisky blending and the challenges involved even today. We also had Swiss watchmaker deLaCour to speak to our readers on challenges a young watch label faces today, even as it integrates modern technology and design into haute de gamme watchmaking today.
deLaCour is a decade-old Swiss watch label, founded on the backs of Pierre Koukjian, Alfred Terzibachian and Louai Kuzbari. The trio had entered a timepiece for a watch competition, and won. This was the introduction of deLaCour’s success in the industry. Swiss watchmaking is a centuries-old industry, and Koukjian introduced a creative new look with its extended tonneau cases, as well as unconventional displays of time using compact, dual movements.
Check out the video of the event, and discover how watchmaking and whisky share the same respect for time-honoured tradition and quality.