Hubert Burda Media

Run, Mario Run

Run, Mario Run

Calling all Nintendo fanboys. Your favorite mustachioed Italian plumber is finally coming to the mobile platform. At the Apple event in San Francisco two days ago, creator of Super Mario Bros., Shigeru Miyamoto appeared onstage to give the world a preview of what Super Mario Run will be like.

Yes, many of us knew that the shift to the mobile platform was inevitable for Nintendo. The Japanese powerhouse’s decision last year to go into a long-term alliance with DeNA, a well-known mobile game developer in Japan, was to signal that it wasn’t just going chuck classic Nintendo games on the iTunes and Google Play stores.

 Instead, it was going to build a quality Nintendo experience for mobile users.

And that, gentlemen, is how we’ve arrived at Super Mario Run- a Nintendo game made specifically to be played on a mobile phone. With over a 40 years of experience in producing video games, you’ve got to admire their persistence in delivering top-quality games for their loyal following. Of course, it also just comes down to great business sense.

But I digress. Let’s get back to the game.

Super Mario Run, like hundreds (and possibly thousands) of other auto-runners on the app stores, will see the pudgy protagonist sprint to the end of the level on his own. All you have to do is tap to jump, avoiding obstacles and nemeses like the pesky Goomba. Check out the gameplay below.

  

The full game won’t be free-to-play, however, Nintendo noted in a press release that “iOS users will be able to download and enjoy a portion of Super Mario Run for free and will be able to enjoy all of the game content available in this release after paying a set purchase price”. Borrowing some wisdom from Heath Ledger’s Joker, “If you’re good at something, never do it for free”.

Nintendo says the game will be available in December 2016. Visit www.nintendo.com for more information.

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