As any discerning gentleman would know, personal grooming is as essential to our appearance as physical training is to the body when it comes to creating and maintaining a positive, healthy self-image, and a confident state of mind. This largely includes skincare, which helps safe-guard what happens to be our most natural protection, also the largest organ of our body, against effects brought on by the harsh conditions of modern, fast-paced living and environmental pollution.
Recognising the differences between men’s skin and women’s skin, and understanding our need for simplicity, Biotherm Homme has since 1985 dedicated itself to serving men with non-greasy, non-sticky, non-shiny and, above all, mess and fuss-free solutions categorised into three main areas – skin, body and shaving.
As fellows of our 2017 A-List campaign, designed to offer a series of experiences that reflect the August Man lifestyle, Affendy Ali and Dr. Alan Tan shared with us their easy, minimal and effective day and night grooming routines using a select range of the latest Biotherm Homme products that are perfect for the on-the-go man.
A lawyer at MyCreative with a sharp sense of style, Affendy Ali is taken to the Force Supreme collection by Biotherm Homme. Upon waking, he freshens up by giving the face a good wash using the Force Supreme Cleanser, featuring gentle exfoliating micro-particles, which deeply cleanses the skin without harshness and can easily be incorporated in the shower too. He then proceeds to grooming his facial hair by first applying Biotherm Homme’s anti-redness and anti-irritation Foam Shaver, designed for sensitive skin and a close and comfortable shave. To feel firmer and more even in the face, Affendy tops it off with a light application of the Force Supreme Youth Architect Cream. A non-sticky, multi-corrective solution, it contains Life Plankton, among other good stuff, that stimulates skin regeneration and helps fight against any visible signs of aging.
Just before putting on his clothes, he rolls on Biotherm Homme’s Day Control Deodorant, which provides up to 72 hours of protection against sweat, humidity and stress-induced perspiration, to keep him feeling fresh and dry all day. Ready to head out and start his day, he remembers to shield his skin against the daily attack of the sun and pollutants by swiftly spreading a thin layer of the Biotherm Homme UV Defense Ultra Light Texture, which offers protection of up to 50 SPF in the form of a fast-absorbed, non-greasy/sticky fluid.
As a dentist with an active lifestyle and the healthy habit of hitting the gym after work, Dr. Alan Tan is as attentive to the skin and body as he is to dental hygiene, hence the exceptionally even and light complexion and trim physique. While life may be hectic, Alan knows just the right way to soothe the mind and body, and bring himself back to balance again at the end of the day, especially after sweating from a good workout. Just before going to bed, he re-energises and cleanses the face with Biotherm Homme’s Total Recharge Cleanser, which is extra potent and enriched with mint water, leaving him feeling fresh and cool. Understanding that water gives and sustains life, Alan continues by smoothing over the face a light layer of the Aquapower 72h Concentrated Glacial Hydrator, a game-changer in hydration in the form of a light gel-cream that locks the skin’s moisture in for up to 72 hours.
Feeling fresh and calm, Alan brings his evening to a relaxing close by unwinding to some soothing music while finishing his replies to unread messages. Just before turning in, the dentist promptly applies below his eyes the Force Supreme Eye Architect Serum, which effectively lifts wrinkles, deflates puffiness and reduces dark circles, leaving him looking instantly fresh and recharged the next day.
Check out their respective morning and night routines in the video above.
In addition, we leave you with a powerful message from Biotherm Homme ambassador David Beckham on caring for the skin in true gentlemanly fashion. Find out also the active skincare must-haves for the modern man by Biotherm Homme here.