August Man & Martell NCF Present #BeCurious, starring Kyle E & Jun Ong of POW Ideas
Hubert Burda Media

August Man & Martell NCF Present #BeCurious, starring Kyle E & Jun Ong of POW Ideas

As Martell’s first non-chill filtered cognac, born of the House’s innate tendency to #BeCurious, the force that has been driving innovation at the House since its founding over 300 years ago, Martell NCF stands out with irresistibly smooth, expressive aromas and exceptionally refreshing qualities that instantly #LightUp the senses on the palate, especially when served with ice, much like the way the founders of the creative collective POW Ideas, Kyle E and Jun Ong, deliver ideas with a “pow”. While both were trained as architects, they each come with their own special interest and expertise – Kyle with landscape architecture and Jun with light art. Together, the two breathe new life into outdated spaces, fashion the new out of the old, re-imagine the underused with new purpose and bring light into dull atmosphere, challenging the conventions of architecture, landscape, interior and product designs altogether. #BeCurious and watch the video, and be inspired! 

If this sparks your interest, be sure to check out our earlier videos featuring Vincent Siow of menswear brand Comoddity, as well as Shannon Toh and King Quah of custom t-shirt maker Saltycustoms. 

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