Biotherm Homme unveils a new campaign, entitled #LeaveAMark, starring David Beckham for its best-selling range Force Supreme, celebrating the football legend, menswear icon and doting father for his enviable achievements, making and leaving his mark on and off the pitch.
Crucially it is also a rousing call for men across the globe to follow in his footsteps to take better care of themselves, particularly the health of their skin.
Beckham is of course no strange to men’s skincare having been the face of Biotherm Homme. It was a year ago that Beckham first fronted the Force Supreme: The Story of My Life, a campaign narrating Beckham’s journey from being an unprecedented treble winner with Manchester United before the turn of the millennium to becoming a father to four children. In it, he opened up on the various tattoos on his body and what they meant to him personally.
Recognising that men can take the grooming regime lightly due to busy schedules, he revealed that his morning skincare ritual was only a swift seven minutes long before sending his children to the school and attending business meetings.
The ritual consisted of the Biotherm Homme Force Supreme range: Force Supreme Life Essence and Force Supreme Youth Architect Serum.
“I use Biotherm Homme Force Supreme Youth Architect Serum to improve my skin,” Beckham elaborated. “I recently discovered the new Force Supreme Life Essence which is really a booster in the morning as well.”
The Force Supreme Life Essence delivers the highest concentration of regenerative Life Plankton in the ultimate anti-ageing skin treatment. Its essence-in-water formulation instantly smooths on contact. Within five days, pores appear less open. Within four weeks, lines look lessened.
On the other hand, the Force Supreme Youth Architect Serum concentrates blue algae extract to help reset ageing skin. Rare, strong, blue algae is one of the first life forms. With the capacity to act on every ageing sign, the Force Supreme Youth Architect Serum prevents breakdown, its unique anti-ageing efficacy is delivered into skin in a light-yet-powerful serum consistency.
What else does he do then besides using the aforementioned products? “For me, just doing the simple things can make a real difference—staying fit, taking time to moisturise, drinking lots of water and using the right products for your own skin type,” he advised.
If someone like Beckham who has to don many hats in a single day can dedicate minutes in a busy day to leave his mark anywhere but his skin, so can you.