Hubert Burda Media

German Efficiency at its Best

German Efficiency at its Best

The “Made in Germany” seal may have been conceived by Britain as a means of identifying foreign produce that was considered inferior at that time but Germany has since worn it as a badge of pride. For a long time now, “Made in Germany” has conveyed stellar design and an unrivalled quality. For Junghans, the brand’s timeline is perhaps the best proof of this. 

While it may have started in 1861, the brand didn’t waste any time growing its production capacity of watches and clocks, becoming the largest factory of the two in the world in just 40 years. The brand went on to create its own in-house movements in large quantities and was recognised as the third largest creators of chronometers in the world at one point in time. 

One of its famed collections, the Meister line was first built in 1936 and produced until the ‘60s before its rebirth in 2011 for the 150th anniversary. This collection now takes centre stage as the brand’s proof of its dedication to watchmaking. 

Junghans’ storied past continued to peak when it collaborated with Max Bill, a Swiss product designer. Bill’s iconic designer kitchen clock for Junghans set the tone for the brand in aesthetics not long after and gave the brand precedence for its iconic Max Bill wristwatch collection (at right).

In 2008, Junghans returned to manufacturing high-quality mechanical wristwatches after years of concentrating on quartz and radio-controlled timepieces. Since the brand’s takeover by the Steim family in 2009, Junghans has steadily picked up the pace again, expanding on the fully in-house front. Pairing a long and rich tradition with new technology, Junghans is “Made in Germany” and proud of it.

Junghans timepieces are exclusive to Watches of Switzerland and select The Hour Glass stores. Learn more about Junghans at the Watches of Switzerland roadshow at VivoCity East Boulevard B from 10–16 October

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