If you can recall, plastered all over Burberry’s campaigns in the past were mostly the faces of heavyweight celebrities such as Emma Watson, Kate Moss, Jerry hall and the like.
This time round, the British label has decided to play it a little different. To continue its support for emerging talent, its Spring/Summer 2014 global media campaign comes along with a cast of young British talent, and there’s a chance you will find difficulty recognising them all. To list the seven fresh Brit faces, Jamie Campbell Bower, actor and musician; Leo Dobson, lead singer of British Indie Rock band ‘Childhood’; models Malaika Firth, Matilda Lowther, Callum Ball, Jean Campbell, and Neelam Johanl, who launched her career with a worldwide exclusive for Burberry walking the Spring/Summer 2014 Womenswear show in London.
Said Burberry’s Chief Creative Officer Christopher Bailey, “There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.” Should you be looking towards giving your wardrobe a new twist, this season's collection is worth taking a look at. Shot by Mario Testino, the campaign truly reflects its gentle and romantic qualities in soft pastels and light fabrics such as relaxed knits and silk cabans, which will soon be available globally starting the third of January this coming 2014.
All images credited © Copyright Burberry/Testino