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Heineken collaborates with Pestle & Mortar to promote responsible drinking

A special edition tee designed to promote responsible drinking

Heineken collaborates with Pestle & Mortar to promote responsible drinking

In an effort to promote a culture of responsible drinking, Heineken Malaysia Berhad has teamed up with the contemporary, home-grown clothing and lifestyle brand Pestle and Mortar to create a limited edition collection of tees under the company’s corporate responsibility initiative; DrinkSensibly (DS).

This four-piece collection features typography-led designs with slogans like “Dance More, Drink Slow”, “Superheroes Cab It”, “Less is More – Know Your Limit” and “Feed Me More” with the respectable goal of reinforcing good drinking habits in a light hearted manner.

“We want to drive home the importance of responsible drinking in a creative way that connects with adults of legal drinking age. This collaboration with Pestle & Mortar is a great vehicle for us to get the message out to our target audience in a fresh and engaging manner while encouraging them to be Drink Sensibly advocates,” said Renuka Indrarajah, corporate relations & legal director of Heineken Malaysia Berhad.

The collaboration with Heineken Malaysia has also been a naturally creative fit for Pestle and Mortar.

“Statement tees have made a revival of sorts on recent runways. So from a design perspective we thought it would be a good approach to take,” said Hugh Koh, creative director of Pestle & Mortar. Koh also goes on to state that, “As supporters of responsible drinking ourselves, Pestle & Mortar was happy to work with Heineken Malaysia Berhad on this campaign to help raise awareness on Drinking Sensibly.”

With only 100 units of each T-Shirt design available, you may wish to act fast in order to secure one for yourself. Head over to or log on to to find out how to snag one of these amazing, limited edition tees and be a part of the Drink Sensibly movement

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