Eri Utsugi's mercibeaucoup Takes Quirky to a New Level
Eri Utsugi's mercibeaucoup is not for everyone. But it's not hard to love, with its sheer profusion of colour and idiosyncratic shapes and designs. Harem-like drop waist trousers and slouchy tops rule the roost in the men's department this season with playful patterns ranging from flora to fauna running across in colours defying the shades of a rainbow.
Founded in 2005 under Issey Miyake's A-Net company, it took Japan by storm that year with six new stores over seven weeks in prime locations - starting with Aoyama and Ginza - after just one catwalk outing. Utsugi explains that the name of the brand, which means "thank you" in French, comes from a desire to inculcate a sense of gratitude in her audience, and a reminder to be thankful for everything we have in life.
We think besides gratitude, you'll need a fun sense of humour and no colour boundaries to be wearing her clothing, or have a part of you believe that purple fishes exist on orange seas.
mercibeaucoup is available at Club21b, 538 Orchard Road, #01-07, Forum the Shopping Mall.