Hubert Burda Media

Behind the Scenes: Burberry's Eyewear Campaign

Behind the Scenes: Burberry's Eyewear Campaign

Behind the Scenes: Burberry's Eyewear Campaign

Christopher Bailey has eclectic tastes when it comes to music, and he's decided to share four talented British indies/up-and-comers with the world via Burberry's new eyewear campaign. Focusing on the aviator frame, the new collection features ultra-lightweight frames with metal temples and bridges bearing the iconic Burberry logo and the Burberry check on the inside of the temples. Enamel details are also found on the frames, and the range offers pale gold, matte black and nickel tones for gents. Bailey requested the cast, constituting the musicians One Night Only, Life in Film, The Daydream Club and Marika Hackman, to record four exclusive tracks and music videos to accompany the campaign and they will be released this month. Watch the interviews and music videos of the exclusive tunes in the embedded link on the left.

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