Canali Presents the First Craftsman of its 200 Steps Series
In celebration of the launch of the new Canali.com, Italian tailoring brand Canali has teamed up with innovative graphic artist and calligrapher Job Wouters to create a short film that perfectly encapsulated the brands' passion and dedication for quality craftsmanship.
Aptly entitled Contours, the short film depicts Wouters painting 80 typographic designs in a single sitting, with each design symbolising a year of Canali’s existence. It is also the first of Canali’s 200 Steps content series where they are devoted to interviewing various creative individuals about their craft and workmanship.
“What I like most about handwriting is the universal quality of it,” Wouters explained, in a video interview. “When you see beautiful calligraphy, you can connect. There is always a tension between expression and control. These are two forces that look like they’re opposites but in a sense, they are not.”
The intricacy and detail of Dutch artist’s typographic work pays homage to the supreme quality and well-designed menswear that Canali is known to supply. The new Canali.com offers a fresh online presence for the Italian brand and covers everything from its heritage and services as well as a new feature, L’Edizione, an online journal that will explore the season’s trends and styles.