In the loop
Though Google’s Android operating system is the leader in the market, iOS users typically have a leg up on their Android-toting compadres when it comes to new apps. This is rather unfortunate for Android users as many of these typically Apple Store exclusive apps are rather brilliant. One such app is NewsLoop. The good news is NewsLoop has finally moved into the Google Play store.
For those unfamiliar with NewsLoop, it is a highly rated news app that doesn’t just combine the best of local and international news, but also aggregates 'softer' news outlets like online magazines and blogs. In its database are over 400 local and international publishers spanning 30 news and lifestyle categories.
Ever since the death of Google Reader, there have been a number of news aggregation apps to hit the market, but few do their jobs as well as NewsLoop. This is quite a feat considering it is a local app and is developed by local telco Singtel.
The key to NewsLoop’s effectiveness is the algorithm – it allows users to receive content that is tailored to their interests. But we all know computers can only do so much. The app also employs the expertise of a team of editors who give it the human touch, ensuring content that is highly curated for the best user experience.
For more information on NewsLoop, visit www.getnewsloop.com.