ROGER DUBUIS: Dedicates a Film to the Poinçon de Genève
The Poinçon de Genève stamp, or Geneva Seal, is one of the highest accolades in fine horlogerie.
A mark of excellence attesting to the quality of a timepiece's movement, craftmanship, performance, exclusivity and durability, as well as its Geneva origins, the seal is only awarded to some 24,000 watches out of the 30 million produced each year in Switzerland.
Avant garde Manufacture, Roger Dubuis, is the only watchmaker to have every one of its precious timepieces stamped with the coveted Poinçon de Genève.
To celebrate this fact, it has engaged celebrated director Ruth Hogben (who has collaborated with the likes of Alexander McQueen and Lady Gaga) to illuminate the beauty of haute horlogerie and the Geneva Seal in a short film.
Adopting film noir elements, the short clip splices detailed watch manufacturing shots with that of an eagle, crown and key (symbols of the Canton of Geneva).
The intended effect is clear: Roger Dubuis is not just a fine watchmaker, but a fine watchmaker that's soaring with the best in the business.