Hubert Burda Media

Corum's Bubbly Success

Corum's Bubbly Success
Hubert Burda Media

Corum's Bubbly Success

Last year, Swiss watchmaker Corum revived the Bubble series, a watch that had been created in 2000. It was a modern, impressive and inventive creation with an oversized case (at the time, 44mm) and a thick sapphire crystal. Large Bauhaus-inspired numerals, a checkered dial and a bubble-like crown made it a curiously unusual watch. Corum peppered the dial at the time with various artistic images, in special limited editions. These were eagerly collected at the time. 

Corum's Bubbly Success-am_il_v1001_i_fa2116d613b641742f9a7d12ffe8edc344_6ae7a5ca87559e27317e3c4132fe6c2f31

When Corum re-introduced the series last year, dials were once more the centre of focus. But interesting dials today are aplenty, which makes it more challenging to present a creative watch in the Bubble. Corum's solution: find interesting partners to collaborate with. 

Corum's Bubbly Success-am_il_v1001_i_739f1f76feea0fde75b5afaed17b417303_afdffef44ddb5ff9aff6749eb7e9782a36

One of our favourites has been the partnership with Paiste. The Swiss-based, Estonian manufacturer of cymbals is one of the best known in the music industry to professionals. Its curved form makes a perfect match for the Bubble's unique style. We're also loving the Squelette, bearing the skeleton movement CO 082, and the Pedro Friedeberg collaboration with his intriguing trompe l'oeil prints on the dial of the Bubble series. 

Check out the video of the partnership between Corum and Paiste, and to discover more of the Corum Bubble series here