All in a Day – TAG Heuer × AUGUSTMAN
When TAG Heuer first announced the launch of its Connected Watch last November in New York City in a live broadcast, we were surprised by its performance, pricing and future-proofing program. S$2,100 for a grade 2 titanium case Carrera case, powered by an Intel Atom processor and Android Wear OS. Two years later, you can foot another S$2,100 to pick up an in-house automatic movement for the watch, so it has the longevity of a mechanical timepiece. Wise move by Jean-Claude Biver.
Nevertheless, personally speaking, smart watches of any kind have always been a strange extravagance for myself. No one really needs a smart watch. It's nice to have, but I really would not miss it for the world if I didn't own one. So you can see your text messages on your watch. That's cool. In addition, a lot of smart watches look rather tacky, and try too hard to upsell themselves like a luxury product.
TAG Heuer's Connected seems to come from a different place, one that somehow does bridge the gap between the luxe and the technological. It looks good, though admittedly it would be better for me if it was a couple of mils smaller in size. It's lightweight and durable, and now they have a range of handsome straps to pair the watch with. At S$2,100, it's not cheap, but it's definitely the most affordable titanium watch around, and at S$4,200 for a Carrera watch with an in-house movement (price is guaranteed), it's the most affordable Carrera ever (stainless steel models start from S$5,000 onwards).
We decided to test out the Connected Watch to see just how good it was. Plus points include:
It's not actually as big on my wrist as I thought it would be, and definitely not uncomfortable.
Battery life is good, even with our extensive use.
You can do a lot on it with an Android phone.
If you have access to Wi-Fi on the watch (logged in and all), you can do a lot with the watch even if the phone is nowhere near you. That is genius.