Hubert Burda Media

Three Things Fashion Ads Are Doing This Season

Three Things Fashion Ads Are Doing This Season

Three Things Fashion Ads Are Doing This Season

Summer has come and gone. And in fashion, that usually means a barrage of new advertising campaigns highlighting the new stories and themes of the fall/winter season. We break down three of the prevailing trends that are apparent in the ad campaigns this season that you should most definitely check out.

Familiar Faces
Celebrity culture has pretty much snaked its way into most of our lives so it’s no surprise that more brands feature famous faces now more than ever. Not every celebrity makes for a good model. But when they do get chosen to front high fashion campaigns, they (well, most of them anyway) sure look perfect for the job.

Emporio Armani featuring DJ Calvin Harris

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_c51502bb51f964ef76283ef1015ecb1d76_89a3b6096617b995fda8f0c69fcfa10a85
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_ab13c7bafc3f5337e519631e297bdd9047_ec9978c377d3c1a0c974beba2ac83f3c01
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_3cc048be45a8195ef75bfb6eab5a1a9860_eda9242337802e77849a70dd1d2721b790
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_817d624f9dcfe91fe6b1c8634de05afe56_29d5baa0d5ac93fa1e2a41637cca99aa62

Burberry featuring musicians Tom Odell, Oliver Burslem, Ranald McDonald, Oscar Robertson, and actor Harry Treadaway

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_87247746fabf668a0e2ae4fe7b3e4cce80_e96c7a7cf6c663d9716c14be226e53e378
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_eca1fdbed5bafb771162cb9ba578cd8b94_918a8db46636e3312963606fdf38c17488
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_a8983c3131dfa8f7a734ac97dbf9aca374_69b6a4fada5aa8f463e24374f2e298c678

Louis Vuitton featuring director Xavier Dolan

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_e60268fd38757d193f384467ac5b334d19_8fa24edf4581f4051bd95555ad1a87f938
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_77422248226871263c49931ff9bbd27831_4e40310ffe1bd5a03b0cbd1d6ca3190768

dunhill featuring actor Max Irons

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_b4255faad531cc0bf8f93e319e5df6b135_02e2915d247bbca101fd8ff43491e34328
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_d8f2a0c83ab9abcecef9975937b2b43d72_83f96f1753386bfd6d6c176f76d6670c40

Kenzo featuring actor Avan Jogia

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_cfd1b0ba5912feeff9e287fa41bd9a7591_60067197b09b12b8d7a2d83d90b6ba1912
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_d7d1d911846ff4ee7684d183186fd23812_392f58e47a8f873edfb8fc1529f8eb6329

Bottega Veneta featuring actor Freddy Drabble

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_adbdaf46f103584d35335006c64b86ba64_5a637a6d807c6373f8f0084535dbdeb467
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_14471fd1c9503229767f34a05e51b9d740_65fcd1a408668343149c126002856b9f38

 

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_5f33d7625bf28438feea6d799419a3e744_cb09372ab10de6486aec3861d73e4e4328

Accessories Take Greater Prominence
Blame it on consumer habits (not everyone can afford a full Dolce&Gabbana suit) or just really incredibly thought-out accessories, some brands are out to push their seasonal accessories in full force. Be it purely product shots or worn by models, this season’s best accessories are well, accessories.

Gucci

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_cf967b0015779b1494f59f55bf6b668e80_664b25a393b57f2738fa362460578fa832
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_2c4536b8cd53c6b5d211fb10be76f2de51_c15c577ce0849c4bb4eb89de50142b9618

Bally

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_385be111ce14c9db2e006ba2dd71105b36_331d7583b9acd8e96bb281ac6935c6d965
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_841369e7268f33adcff9887bce5c92b402_ac78619e676fac50029caad5ff34fa1129
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_2b48474882f99877ab55e1c1754f9d6348_a2e69acf1e2bde973ea72a92a37e069298
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_fe090744a9503d659e9c0a74057fb46b06_4f094e9c3a6d83d77335009a77cea1c636
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_0e1b0cb7f7cc0b20191c61a05b4806f619_3cfdf0c6202bf64ce0f5791a537b557553
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_20d5b714c8c6ede50131c115cba641b999_1376b4bec2d279d8a7e8ce68fb5dded528

Tod's

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_b9e2dd04bd34497beb2e8e96a5faa97d77_fd3a3696c312b80b913a81012341741618
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_b8dd62ccd40a2c72443ed32cf800ce5f20_7e1fe7c335f634b1363b489289c5debf61
Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_881a2124eb632d9aef09b2cdc89625f518_b0f69a1ff42eb163cda61335504e57e966

That’s Unusual
We tip our hats to two fashion brands that caught us by surprise this season – Givenchy and Calvin Klein Jeans. While the latter might just be the first commercial brand to feature a homosexual couple as part of its ad campaign, Parisian house Givenchy has Donatella Versace as the face for fall/winter 2015. Who says fashion is catty and non-inclusive?

Givenchy by Riccardo Tisci

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_fc98fa00967eb3894f2bfe9145d4689700_956807ce270f255294f8c2e616920b8600

Calvin Klein Jeans

Three Things Fashion Ads Are Doing This Season-am_il_v1001_i_775215d1a20c92bd1e5bc1957850a45917_9ba752dfb1d40b105cf4cc4fa811643a19

You may like this