Hubert Burda Media

Heineken Invites You to Take a #Spyfie

Heineken Invites You to Take a #Spyfie

Heineken Invites You to Take a #Spyfie

When Heineken asked me what I would bring for the world’s first ever selfie taken from space, I was stumped. I travel a lot for work and have mastered the art of packing light based on my destination, the weather and the planned activities. Unfortunately, Heineken played coy and cleverly left out the top secret location. The only information the brand revealed was that it had partnered with Urthecast to take an ultra-high-definition selfie using its camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface, for its digital Spectre campaign.

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One lucky winner from Singapore will be invited to Spectre’s exclusive screening event as well as be part of the world’s first ever selfie from space, both of which are happening in November. I’ve picked up a notable array of deductive skills, after having watched Casino Royale to the point that I’ve memorised the entire conversational seduction between Daniel Craig and Eva Green during the train ride, Quantum of Solace and all its campiness, and Skyfall, so I had a good idea of where the exclusive event would be – probably at an open area like a desert or at the rooftop of a very tall building. After all, it would be impossible for a satellite, no matter how advanced, to be able to penetrate through concrete and take a selfie of the people catching Bond in action on the big screen.

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In my luggage, I packed the double-breasted suit. I’m sure it’s a piece that Bond would approve. The dunhill ICON perfume is for me to smell my best for such an exclusive event. Unfortunately, my eye bags would test most check-in bag regulations, such are their size, so I need the shades to look my best (and to hide those darn bags). The smartwatch, AUGUSTMAN magazine and tablet would help in directing me to the undisclosed location and also be useful for productivity and entertainment. The Rules for the Modern Man book would certainly make sure I act like Bond. He is, after all, the quintessential modern man. Lastly, two Heineken beers to act as nightcaps and to share it with someone special I meet on this once-in-a-lifetime trip.

You too can be part of the brand’s exclusive Spectre screening event as well as the world’s first ever selfie from space in November. All you need to do is to upload a picture of your gear to Instagram (just like what I did) and hashtag it #SPYFIE and #HeinekenSG. Your gear should consist of items that you would pack to join the world’s first selfie from space. Only one winner will be selected from all the participants and he needs to be 18 years or older. The competition closes 22 October 2015 at 2359. Good luck.

Head on over to or @heinekensg for more information and to be part of the selfie from space.

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