Hubert Burda Media

Saving the Atlantic Forest with Marc by Marc Jacobs Sunglasses

Saving the Atlantic Forest with Marc by Marc Jacobs Sunglasses

Saving the Atlantic Forest with Marc by Marc Jacobs Sunglasses

Here's an example where fashion and conservation unite. In line with preserving our planet's natural resources, Marc by Marc Jacobs is supporting The Nature Conservancy, the leading conservation organisation working around the world to protect ecologically important lands and waters through their "PLANT A SEED - GROW YOUR TREE AND SAVE THE FOREST" programme. Aiming to protect and restore the Atlantic Forest in Brazil, one of the world's most endangered tropical forests, Marc by Marc Jacobs has designed the Marc by Marc Jacobs MMJ 261/s bio-based sunglasses, made from a material derived from castor-oil seeds and featuring leaf-textured temples. The colourful American brand will make a contribution to The Nature Conservancy to support the restoration of the Atlantic Forest - which to date only 12% of the original area remains and only 7% is well-conserved. Finally, a truly stylish pair of shades made with a higher purpose. We can assure you this makes for a great start to a conversation when your hot receptionist drops you a compliment. Visit plantaseedproject.com for more details.

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