Hubert Burda Media

Fendi Showcases its FW14/15 Collection with August Man

Fendi Showcases its FW14/15 Collection with August Man
Hubert Burda Media

Fendi Showcases its FW14/15 Collection with August Man

For the September issue of August Man, we went to Rome, the home of the famed Italian label, and shot a series of photos with the latest collection designed by Silvia Venturini Fendi, creative director of the menswear collection. Afterwards we organised a party at the Fendi store in Marina Bay Sands to showcase the portraits we took, and also introduced the fall/winter range to August Man readers.

Fendi Showcases its FW14/15 Collection with August Man-am_il_v1001_i_011588b69d8387dcb037ca4dd611d78c64_755c18dee79b9da862b484ebfcb456a401

Several models presented iconic looks from the brand, such as the embroidered leather jacket to create a textured experience on the material, rather than the typical embossing. Hand-stitched, the detail is reminiscent of haute couturing and represents Fendi's mastery of the leather craft in ways never before seen. The play of texture featured largely with Fendi this season, as sweaters were hand knitted and worked to create the sense of alligator scales and ties were printed with similar detailing.

Fendi Showcases its FW14/15 Collection with August Man-am_il_v1001_i_bc20889b288508fce75f0d75c80558e466_5e9f7eea4e146b1c2c4af55abf5111e003

This season also marked the introduction of a new Fendi men's bag, the Peekaboo for men. The larger-sized document holder and all-around bag bears amusing details such as the Fendi Bug features in the interior, giving a whimsical and playful side to the collection. The bag can also be customised with Selleria leather, with a choice of colours that one can select from.

Fendi Showcases its FW14/15 Collection with August Man-am_il_v1001_i_ba463bef2244223e7e5cd55b53da6bc430_8ccda777d06fdb5990d38be06c6d2d4f95