Ed Et Al Opens Flagship Store
If there's anything almost as important as investing in a good mate, it is to invest in serious footwear, even if it amounts to more than you would usually spend. Edwin Neo, owner of Singapore's singular bespoke shoe workshop, Ed Et Al, certainly held that to heart. His shoes are a far cry from the stereotypical shoemaker look, long-lasting, and reasonably priced, depending on how you look at it.
Since 2010, Ed Et Al has grown from a one-man operation out of a shoe repair counter into a team bursting in the seams with designers and experienced shoemakers. Ed Et Al has secured foothold in the industry through gathering the few key elements that sum up to your quintessential pair of shoes; quality material, sturdy workmanship, and a classic design. It offers a made-to-order service starting at $500, and appointments can be made at their showroom along Jalan Kilang in Bukit Merah. And apart from sharing space with other brands at Fiftyfive, it has recently made access easier with its first flagship retail store, which will officially open its doors for business this coming February 22nd.
For a more pleasant experience, you will be pleased to find its store situated in the less congested Millenia Walk, away from the agonising human traffic of Orchard road. Of course, more importantly, do expect the same impeccable quality, its made-to-order service, and its full range of Ed Et Al collections, including the ready-to-wear Kempt 2nd Collection, a full grain Italian calf leather with Blake stitch construction that's made exclusive for this store. On top of that, the store will also house shoe care products from Saphir and accessories such as Happy Socks, which are made to perk up a part of your wardrobe with good colour. So do check the place out, you know there aren't many of its kind. Believe us, Ed Et Al won't disappoint.
Ed Et Al is located on 9 Raffles Boulevard, #01-67, Singapore 039596, 11am to 9pm, Monday to Sunday, tel: +65 6337 8919