Hubert Burda Media

BURBERRY: Romeo Beckham stars in the SS2013 Campaign

BURBERRY: Romeo Beckham stars in the SS2013 Campaign
Hubert Burda Media

BURBERRY: Romeo Beckham stars in the SS2013 Campaign

Packed to the rafters with metallics and bright jewel tones, the latest spring/summer 2013 collection by Burberry Chief Creative Officer, Christopher Bailey, is anything but boring.

The iconic trench coats (together with this season's ubiquitous bomber) have been reinterpreted in flashy metallic blues and greens, slim cut suits that cleave to the body are decked out in deep cobalt blue, and silk shirts worn over electric yellow trousers come in playful kinetic prints. To summize, the collection is bright, energetic and young.

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So when Burberry announced that Romeo Beckham (son of David and Victoria Beckham) would be featured in it's advertising campaign for the collection, the idea didn't jump out as far fetched and fanciful.

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10-year-old Romeo Beckham, fully attired in miniature versions of Burberry's key looks for the season, steals the show in the brand's raft of print and film campaigns. Under the creative direction of Bailey and shot by Mario Testino, Beckham provides a humorous distraction to the young cast of British models (the likes of Cara Delevingne and Charlie France) who try their best to retain their stoic poses beside a jumping and cheeky Beckham.

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Blessed with his parent's good looks and girded by an unfettered confidence, this may very well be the start of a long career in front of the camera for young Becks. Clearly, the apple doesn't fall from the tree.