Tommy Hilfiger X Rafael Nadal Launches In New York City
The much anticipated collaboration between American fashion mogul - Tommy Hilfiger, and The King of Clay - Rafael Nadal - was unveiled at a pop-up tennis setting held in New York’s iconic landmark, Bryant Park on the 25th August 2015. The occasion debuted the esteemed fashion brand’s Fall 2015 collection, a new underwear line, as well as a brand new advertising campaign that was filmed in the tennis megastar’s striking hometown of Mallorca, Spain.
Hosted by renowned actresses Jane Lynch – who currently hosts Hollywood Game Night, and Lake Bell - who’s making an appearance in the blockbuster No Escape, the riveting fashion event kicked off with a fun rapid-fire tennis competition between the 14-time Grand Slam winner himself – clad in a full Rafael Nadal for Tommy Hilfiger tailored suit no less - and some of the big names in the modelling world. Beautiful opponents include international runway favourites Chanel Iman and Constance Jablonski, Sports Illustrated Swimsuit Issue cover girl Hannah Davis, actor and model Noah Mills, and the faces of Tommy Hilfiger Arthur Kulkov and Akin Akman. As if the competitive spirit of the game didn't leave guests on the edge of their seats, a provocative twist in the rules pushed the envelope a little bit further - each time a team scores, the opponent loses a piece of their clothing. No prize guesing who emerged victorious after 3 consecutive rounds of the game. The event was no perverse game of strip tease though - the purpose of the clothes removal tactic was to showcase Tommy Hilfiger’s new underwear collection worn by the models under Mr Hilfiger’s latest designs.
Of the underwear collection, the pieces retain a classic style while boasting updated fits, revamped fabrics, and elevated details. Latest design twists injected into the collection include a unique four-way stretch flex stretch technology fused with premium fabrics that brought about durable yet comfortable intimates suited for a sophisticated modern day man.
“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” the celebrated designer said of his brand’s latest underwear collection.
On a different note, The Fall 2015 Tailored collection exhibits sharp silhouettes, modern tailoring, and rich textures.
“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” Nadal said, expressing his excitement towards his collaboration with Mr Hilfiger, who also happens to be his long-time friend.
For more on the scene images, check out the Tommy Hilfiger newsroom.