As a fashion icon, Yves Saint Laurent has always enjoyed a close relationship with rock icons. The late designer was the one who styled Mick and Bianca jagger for their St Tropez wedding in 1971. Renewing this tradition in 2013, creative director Hedi Slimane chose to photograph Christopher Owens as the face of the brand’s relaunch through the Saint Laurent Music Project. The project continues to play an important part in the growing portraiture of rock stars who have donned iconic outfits from the brand’s permanent collections. Additionally, the project also commissions original soundtracks for the brand’s shows with Daft Punk, Ty Segall and recently Thee Oh Sees, who performed for the women’s autumn/winter 2014 show.
Devoted to the rock and punk culture, Slimane has designed stagewear for numerous musicians including David Bowie, The Kills and Franz Ferdinand. Over the past decade, he has maintained an ongoing personal project called The Rock Diary, where he photographed and documented legends and exciting newcomers to the rock scene. Apart from Owens, Slimane has photographed musicians from Courtney Love in the brand’s classic pinstripe suit, to Kim Gordon in the iconic tuxedo jacket and Marilyn Manson in the signature motorcycle jacket.
Slimane’s direction – to thrust the brand into a new era while recapturing the impulses that inspired the late founder through the themes of youth, freedom and modernity – is shown through the Saint Laurent Music Project, cementing the idea that fashion and music are meant to complement each other.