The New Dior Man Is Robert Pattinson
Hubert Burda Media

The New Dior Man Is Robert Pattinson

With the falsetto of Steven Tyler and lyricism of Run DMC in the background, the campaign film (above) for the new Dior Homme Sport fragrance buzzes with energy. Perhaps it’s apt that director Romain Gavras chose the rap group’s cover of Walk This Way for the soundtrack. When it was first released back in 1986, it made a huge impact on the musical charts and paved the way for other musicians to meld rap and rock together.

The film itself stars Robert Pattinson looking moody on rooftops, romancing women slowly in elevators and driving a car on a beach. He’s in perpetual motion, much like the pulse and vibrancy of New York City and very much like the Dior Homme Sport man, who never stays still but is constantly searching for the next adventure. We actually like it very much.

Enjoy the video and the campaign images, and check out the fragrance here.

Images by Christian Dior Parfums