Traditionally, the term eau de toilette has been associated with cool, fresh, and citrus scents in the perfume world. However, in keeping with its bold profile, Gucci decided to push boundaries by creating one that evokes a warm skin-like sensation. The new Gucci Guilty Eau is all about masculine sensuality and desire. It is engineered for the modern gentleman who knows exactly what he wants. The opening of the fragrance is a mature freshness afforded by Italian citrus oils derived from lemons. This is enriched with juicy bergamot, which provides a subtle coolness. The heart note is a stripped-back construction of the original Gucci Guilty fragrance. Staying true to its aromatic fougère (one of the main families into which perfumes are classified) roots, the heart note is triggered by orange flowers and lavender. As the scent dries down, it centres on the hallmark of all Gucci fragrances: patchouli.
So then what provides the unique warm sensuality of this eau de toilette? According to Miwa Nagao, one of the fragrance experts behind the Gucci Guilty Eau, this is attributed to a musky complex that has been added to the process. She explains that this complex provides a sensation that feels almost like warm skin, thus providing a physical sensuality to the fragrance. The musky complex is a peculiar perfumery ingredient because it is warm yet light in character. In Gucci Guilty Eau, it wraps the raw edge of other ingredients such as patchouli, giving a lift to the fragrance while softening its character. As for application techniques, the fragrance expert recommends spritzing the scent on the chest or neck region to experience its warmth. However, she cautions that body heat tends to change the fragrance over time so if you prefer the original scent, try spraying it on your clothes instead.
Available at Isetan, Robinsons Hereen & JEM, BHG Bugis & Tampines, all Sephora outlets and other perfumeries.
Gucci Guilty Eau Pour Homme EDT 50 ml $104
Gucci Guilty Eau Pour Homme EDT 90 ml $138