Hubert Burda Media

Game of Thrones: Which House Is The Most Popular?

Last night, the Season Seven premiere of Game of Thrones was aired, and even if you don’t watch it, you’ll probably know that Ed Sheeran had a cameo.

While we’re ambivalent about the singer’s appearance on the show, we were curious to know which house reigned in the social media sphere. So we worked together with CupoNation, a savings platform and rabid Game of Thrones fan, to figure out the ruler of the social media Iron Throne. Which house do you belong to?

The Starks’ house is the most followed on social media

From the abrupt death of Ned Stark, the betrayal of the king in the north to the renascence of Jon Snow, the Starks are the Kardashians of Game of Thrones. Social media also confirms that the Starks are favorites among the fans with a total of 19.37 million followers for the whole house. Surprisingly, Kit Harington who plays Jon Snow is not as followed as we might expect, with only 1.93 million followers across Facebook, Instagram, and Twitter. Heck, that’s probably because he doesn’t even have an official account on any of the platforms.

On the other hand, the most followed Stark’s family member is Sansa Stark (Sophie Turner) with a total of 8.4 million followers across the three social media platforms.

Women rule the social media ‘Thrones’ game

The women of Game of Thrones are clearly in power: the first three places belong to the heroines of the House Targaryen and Stark. With about 12 million followers, Emilia Clarke (Daenerys Targaryen) is in first place, having twice as many followers as all members of the Lannisters combined.  Lena Headey who plays Cersei Lannister and current queen of Westeros should probably start looking over her shoulder.

In second place is Sophie Turner (Sansa Stark) with about eight million followers followed by her sister Arya, embodied by Maisie Williams who has seven million followers.

Ranking of Game of Thrones houses

Across Facebook, Instagram, and Twitter, the most followed Game of Thrones houses are:

  1. House Stark 19.37m
  2. House Targaryen 12.20m
  3. House Lannister 6.32m
  4. House Tyrell 1.39m
  5. House Bolton 1.13m
  6. House Martell 1.13m
  7. House Greyjoy 582.56k
  8. House Baratheon 214.21k
  9. House Tully 114.30k
  10. House Frey 7.12k
  11. House Arryn 5.74k