10 Minutes With... Markus Caviezel, CEO and Owner of Swissflex

BY amelia / 16 Jan 2012

Markus Caviezel, Owner of Swissflex, tells us more about Swissflex and explains the brand's concept of lightweight and customizable eyewear

About 20 years ago... I was very lucky to meet Mr. Wilhelm Anger, a renowned sports eyewear maker and pioneer in the optical field. Mr. Anger influenced the optical world in a significant way for many decades, inventing high-tech materials and designs such as heat-hardened plastic which weighs 20% less than acetate.

The difference with Swissflex... is that it's a 100% Swiss-made product, manufactured in a high-tech polymer material. It provides an eyewear system with modular eyewear parts from the nose bridges to the temples, which allows for countless combinations and personalised frames to meet different lifestyle needs. It feels like you're wearing nothing at all.

The main factors when designing a pair of frames are... incorporating new technology, the well-being, comfort and lightness of the frame as well as design.

To us, style... is very important. We keep to a classic and timeless design for our frame lines to suit everyone, and the rest can be customized based on your preferences.

The Swissflex man... is one who embraces individuality and seeks products that best defines one's personality. It's meant for those who appreciate design and style, with dedication to finer details.

Our celebrity following includes... Elton John, Britney Spears and Sven Goran Eriksson. We may consider celebrity collaborations in the future.

Our ambition... is always about developing the lightest eyewear frame in the world and our focus always lies in technology.

In 2012... We'll be focusing o our Cromo and Champs sunglasses range. The Cromo line gives the wearer the choice of lengthening or shortening its temple, as well as a slimmer or thicker bridge for maximised comfort and fit. The Champs line uses the new PURELINE high-tech micro-crystalline polymer material for its frames.

My friends... tell me I'm a very intuitive and sensitive person, and that I'm a good dancer! I also love sports and that gives me good balance out of work.

Background

Swissflex was founded in 1998, which was the pioneer brand in producing high-technology polymer eyewear. Together with a group of experienced technicians equipped with years of expertise in injection-molding, designing, engineering and development, they worked towards manufacturing a first-class Swiss product that optimizes the function and comfort of the wearer without compromising on quality. With lightweight as their unique selling point, Swissflex eyewear was created.

Category:

Tags:

Comments

yuyue123's picture

Posted by yuyue123 on Sun, 04/28/2013 - 16:19

g used today. Every relative in the family that is of the same blood is referred to as ilga. This means one house. Another term that is continually heard is tongjok. This is the group of paternal relatives. These relatives are a very tight knit group that, in many cases, live together in one home. Only paternal relatives can be in the tongjok. Maternal relatives can never join this group. The tongjok is mainly controlled with the property of the head family. In other words, the oldest living relatives take care of this group. Officials are appointed, and the family has a type of small government running the show. These officials hold special meetings where they discuss things ranging from ancestral rights to repair of graves. The final decisions of these meetings are made by the oldest living male. This leader takes care of things Snapback Caps Cheap Mitchell Hats

like funeral planning, festivals, graveside rituals, and helps with daily life. Koreans take great pride in their ancestry and never forget the dead. From an early age the children are taught to respect their elders and the people who have passed away. Shrines are constructed in honor of the deceased and are maintained by the tonjok. The shrines are kept on sacred grounds Snapback Caps Cheap Supreme Leopard

that are consistently kept up. When walking in Korea you may see an area with beautiful trees or shrubs in a pattern. This is probably the place where a family buries Snapback Caps Discount Mitchell Adjustable Cap

their dead. When a parent dies in a family the eldest son is in the Snapback Caps Cheap Mitchell Adjustable Cap

most mourning. He walks around with a hat made of reeds and covers his face with a fan. He goes about his daily life, but refrains from meeting people and calls himself a sinful man. The way Korean people treat their dead is just one of the many interesting things these people believe in. When a Korean couple wishes to be married, a great deal of things happen. First, some marriages are still arranged. This is mainly found in the upper class society of Korea. Wealthy families wish for their children to be married to a son or daughter of a